For their debut collection with LOEWE, designers Jack McCollough and Lazaro Hernandez introduce their vision not with a full reveal, but with an intentional beginning. The teaser for Spring/Summer 2026 is described by the duo as an “inaugural gesture”—a quiet yet decisive step that sets the tone for what lies ahead.
This first campaign establishes the foundation of their approach. Vitality and tactility take center stage, reflecting LOEWE’s enduring dedication to craftsmanship and material excellence. Alongside this, the designers emphasize luminosity and sensuality, drawing from the house’s Spanish heritage while infusing it with their own perspective.
Optimism is a defining thread throughout the project. McCollough and Hernandez describe this optimism as both deeply personal and central to their creative outlook—a belief in renewal and the energy of new beginnings. To bring this vision to life, they collaborated with photographer Talia Chetrit. Her portraits capture individuals who embody freshness, openness, and possibility, underscoring the sense of a story just beginning.
Rather than delivering a finished statement, the teaser conveys anticipation. It is understated, luminous, and charged with potential. More than a campaign, it is a promise of dialogue: between LOEWE’s history and the designers’ new chapter, between tradition and reinvention, between the established and the yet to be discovered.
The Spring/Summer 2026 teaser offers a glimpse of what McCollough and Hernandez are preparing to unfold—an invitation to watch as a new conversation with LOEWE begins.