Rooted in the Mod instinct for renewal through precision and discipline, the Zara Studio menswear collection opens a new chapter of disruption—excavating a sensual dialogue between digital and analogue worlds. Retro codes are propelled forward, with classic silhouettes reimagined in daring proportions. The familiar language of menswear is rewritten through unexpected injections of color and texture, while emphasis emerges in layered constructions, cut along unconventional necklines and hems.
The campaign, captured by photographer Craig McDean, extends this vision. Presented as an endless scroll of shifting perspectives and backgrounds, the imagery frames the collection’s gravity: garments that orbit with hyper-modern intensity, anchored in bold experimentation yet rooted in timeless form.
