Heron Preston and H&M are launching H2, a new creative partnership, with its debut collection on March 14, 2024. This collaboration marks the beginning of a multi-year exploration of fashion’s future, redefining collaboration, and expanding Heron Preston’s creative vision to a global audience.
New York, NY – February 29, 2024 – H2 embodies a fresh approach where product, people, and process are equally valued. The partnership spans seasonal collections, creative advisory, and the empowerment of emerging talent, supported by a circular innovation program aimed at closing the loop in fashion.
The debut collection draws inspiration from everyday style and New York street culture, reflecting Heron Preston’s signature design DNA. It emphasizes utility, exceptional fit, durability, versatility, and cultural references, executed with meticulous attention to detail. Key pieces include boxy reversible bomber jackets in 100% nylon, long-sleeve racing-style jerseys in recycled polyester with a “Unity” motif, reversible hoodies in rich cotton, and straight-cut denim crafted with recycled fibers. Prices range from EUR 19.99 to EUR 249.
Designed with a unisex approach, the collection also features expressive women’s pieces such as bodysuits, corsets, catsuits, and bikinis, complemented by curated accessories.
The debut coincides with H2 EXCHANGE, a circular fashion initiative led by Heron Preston, inviting emerging New York designers to upcycle donated garments into new creations. Public donations are welcomed March 8–10 at SoHo, NYC.
“The collection celebrates individuality, connection, and creativity while promoting circular fashion,” says Heron Preston. The H2 debut will be available in-store and online at hm.com on March 14, 2024.