For Fall 2025, Fear of God unveils a striking short film directed by the visionary Hype Williams, blending fashion, music, and culture into a single cinematic experience. Set to Ruff Ryders’ “Down Bottom” — the 1998 Swizz Beatz–produced anthem — the film evokes a powerful sense of nostalgia, capturing the moment where sound, style, and attitude collide.
The project features Swizz Beatz himself, a longtime collaborator of Williams and a member of the extended Fear of God community. Through his presence, the film bridges eras, linking the raw energy of late-’90s hip-hop with Fear of God’s modern sophistication.
Models showcase the Fall 2025 collection, a study in effortless confidence and timeless cool. The silhouettes reflect the relaxed, oversized proportions of the nineties — pieces that exude both refinement and ease. Williams’ direction brings these garments to life with his signature visual language: bold, cinematic framing fused with the gritty authenticity that defined his early music videos and films.
This collaboration is more than a fashion release; it’s a cultural dialogue between two creative forces who shaped — and continue to shape — the intersection of music, film, and style.