The Prada Holiday 2025 campaign unfolds like a modern winter fable — a quiet journey through untouched snow, a voyage of rediscovery, and ultimately, a return home. At its heart is a car gliding through a landscape of crystalline trees — a timeless image that bridges generations and captures the essence of the season: the feeling of coming home.
Cinematic in scope, the campaign continues Prada’s enduring dialogue with film. Shot by Glen Luchford, the story comes alive through a stellar cast of international talents — Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian — who appear as a close circle of friends, a chosen family bound by the shared experience of a winter journey.
There is no clear beginning or end — only a moment suspended in time. As day turns to night, the forest glows with an otherworldly light, transforming reality into quiet magic. The campaign captures the spirit of the holidays as a season for connection, storytelling, and wonder — a reminder that the journey itself is often the most meaningful homecoming of all.