The Jaguar E-Type has long been hailed as one of the most beautiful cars ever made, a 1961 icon that captured the spirit of the Swinging Sixties. Now, renowned designer Ian Callum—former creative force at Jaguar and Aston Martin—has reimagined the legend as a stunning virtual concept. It’s a bold move, given the E-Type’s sacred status among enthusiasts, yet the Jaguar Drivers’ Club has embraced it, calling it “a testament to the enduring appeal of the E-Type and the creative possibilities when tradition meets innovation.”
Callum is no stranger to respectful reinvention. His company, Callum Design, has already delivered the Vanquish 25—an Aston Martin restomod blending his original design with modern engineering—and a refreshed take on the classic Mini. The E-Type Concept applies that same philosophy: subtle, striking, and utterly faithful to the car’s essence.
The stance is lower and wider than the Geneva 1961 debut, with broad arches housing 19-inch aero-disc wheels that nod to the original’s wire spokes. Chrome trim has been stripped away, letting Malcolm Sayer’s timeless lines breathe. New, smaller tail lights frame twin exhausts, while the minimalist form radiates purpose.
Inside, the cabin channels period charm with a wood-rimmed steering wheel, machined aluminium gear knob, and toggle switches, while digital dials mimic classic analogue gauges. A manual transmission—essential to the E-Type’s character—remains. No powertrain details are confirmed, but the Jaguar Drivers’ Club imagines an inline-six or V12 to honour its heritage.
Callum’s guiding ethos is simple: “We endeavour to create work that gives joy and pleasure to others without explanation.” If the E-Type Concept becomes reality, expect pricing north of £500,000—on par with the Vanquish 25. For collectors, pairing it with a classic E-Type would make for a garage worthy of automotive history.
