For Spring/Summer 2026, the label introduces Off Road, a campaign that reframes fashion storytelling through intention, autonomy, and personal terrain. Fronted and creatively directed by Vic Mensa, the project extends the collection’s thematic core—self-determination as both aesthetic and philosophy—into a visual narrative grounded in lived experience rather than constructed fantasy.
The imagery was captured inside Mensa’s private residence in Los Angeles, a deliberate choice that shifts the tone from stylized editorial to authored portraiture. Rather than positioning the artist as a subject placed within a concept, the campaign frames him as the concept’s origin point. The domestic setting becomes symbolic: a site shaped by independence, discipline, and creative agency. Every detail, from spatial composition to styling cadence, reinforces the idea that direction is something claimed, not assigned.
“Off Road” does not lean on escapism or spectacle. Instead, it proposes a quieter but more radical statement—that forging one’s own route is an act of design. The collection’s garments mirror this sentiment through utilitarian silhouettes, adaptive layering, and tactile surfaces that suggest movement without prescribing destination. Mensa’s presence anchors these ideas in authenticity, embodying a figure whose career has consistently blurred boundaries between music, activism, and visual culture.
In this context, the campaign functions less as promotion and more as manifesto. It positions clothing as a companion to personal evolution, not merely an expression of trend. By merging author, environment, and message into a single visual language, the project articulates a modern luxury narrative rooted in ownership of self
