adidas is set to make a major impact in Los Angeles during NBA All-Star Weekend 2026, unveiling a multi-day program designed to celebrate basketball culture and inspire the next generation. Blending sport, fashion and community, the brand’s presence will feature athlete appearances, youth showcases, product launches and immersive fan experiences from February 12–15.
On court, adidas athletes including All-Stars Anthony Edwards and Donovan Mitchell headline the action alongside rising prospects competing in the NIL Future Stars Showcase, a global youth event spotlighting elite high school and international talent.
Off court, adidas will release exclusive capsules with designer Willy Chavarria and streetwear label Hellstar, merging performance innovation with lifestyle design. These limited drops highlight new footwear colorways and apparel created for both competition and everyday wear.
Fans can also explore AntLAnd, a four-day interactive space inspired by Edwards, featuring a 3-on-3 half-court, skill challenges, gaming lounges with NBA 2K, and live activations. Additional citywide events include a culture-driven backyard cookout with performances by Peso Pluma and other guests, plus a creator-led tournament culminating in appearances from legends such as Tracy McGrady.
Through product, storytelling and community programming, adidas positions All-Star Weekend as a platform where basketball, style and youth culture collide—reinforcing its push to be the brand shaping the future of the game
