Carhartt WIP steps into Fall/Winter 2025 with a campaign that slows down the pace of daily life, capturing the quiet beauty of the in-between. Known for its cinematic visuals and atmospheric narratives, the brand this season turns to the suburbs of Atlanta to reframe its workwear staples in a softer light.
Shot by Daniel Derro Regan and directed by Ben Dorado, the campaign blends the duo’s documentary sensibilities into a series of candid vignettes. One setting follows a group of teenagers moving through their neighborhood, while another lingers on a dancer’s solitary pause before heading out for the night. Each scene threads Carhartt WIP’s seasonal pieces seamlessly into the story.
The collection highlights core silhouettes like the OG Chore Coat in Dearborn Canvas and the Women’s OG Michigan Coat, alongside a layered mix of fleeces, hoodies, and sweatpants. While comfort and reliability anchor the offering, the campaign underscores workwear’s evolving adaptability—designed not just for labor, but for living.
Shop the FW25 collection now at Carhartt WIP’s website and select retailers.