For Autumn/Winter 2025, AMIRI constructs an evocative vision of Hollywood—a dreamscape built from light, shadow, and memory. The campaign unfolds entirely at night, drawing from a century of cinema to reimagine Los Angeles as both myth and reality.
Directed by Todd Tourso with cinematography by Drew Daniels, the vignettes were captured on 35mm film, infusing the project with a textured, dreamlike quality. The result is an homage that feels timeless yet unmistakably contemporary.
The narrative centers on its protagonists. Miles Caton and Lucky Blue Smith embody heightened versions of themselves—modern icons navigating a single nocturnal journey. From a rooftop reverie to clandestine encounters and solitary drives, each scene offers a different lens on the Hollywood ideal.
Fashion becomes integral to the storytelling. The AMIRI Autumn/Winter 2025 collection shapes the mood and palette of the city itself: relaxed Seventies-inspired tailoring, velvet bombers, embroidered crochet gowns, and pieces that move seamlessly between romance and rebellion. Each garment carries emotion, anchoring the characters within their world.
