For Winter 2025, Balenciaga embraces raw authenticity over polish, presenting a campaign rooted in unfiltered moments and lived-in spaces. Shot by Juergen Teller alongside his creative partner Dovile, the series reimagines Teller’s iconic “The Clients” concept—this time situating Balenciaga’s couture clientele within the understated backdrop of a Biarritz hotel.
The cast blends legendary figures with emerging talent, each embodying the season’s codes: exaggerated shoulders, fluid tailoring, and sport-infused Balenciaga | PUMA designs. The result is a candid yet compelling portrait of the house’s evolving narrative.
