For Autumn.winter 2025, Billionaire Boys Club draws inspiration from the vibrant world of Jamaican sound system culture, channeling the spirit of dancehall, reggae, and lovers rock. The collection taps into the raw energy of the underground scenes from the ’70s and ’80s, merging streetwear aesthetics with a Caribbean sensibility. Sportswear silhouettes are reimagined with influences from vintage record covers and the DIY ethos of makeshift dance venues.
This season, the designs explore contrasts—combining utilitarian cuts with laid-back fits and handcrafted touches reminiscent of soundclash flyers and analog studio gear. Expect patched knits, gradient-dyed hoodies, and graphics that nod to iconic vinyl artwork. The campaign stars Ronald “Uncle Ronnie” Jarrett, a legendary figure in Jamaica’s sound system movement, captured in a mix of documentary-style imagery and portraiture that honors the cultural roots of the scene.
Highlights from the drop include the Club Cracked Leather Varsity Jacket with rich, textured patches; the Script Nylon Check Puffer Jacket featuring a refreshed tartan print; and the Diamonds & Dollars denim sets, blending traditional workwear shapes with playful, bold graphics.
Scroll down to explore the full campaign:
