Loewe has introduced a new interpretation of one of its most recognizable handbags, the Amazona 180, created by Jack McCollough and Lazaro Hernandez for their debut runway collection as creative directors. The updated design commemorates the house’s 180th anniversary while revisiting a silhouette that has defined its accessories legacy for half a century.
The original Amazona debuted in 1975, signaling a shift away from rigid, heavily structured handbags toward something softer and more functional for everyday use. That first version appeared in gold suede with brown leather trim and featured the newly introduced Anagram logo. It belonged to the Ante Oro collection, which marked the brand’s first exploration of supple bag construction. Over time, the proportions and palette evolved, yet the relaxed, natural sensibility that defined the design has remained central.
The Amazona 180 carries that philosophy forward. Crafted from a calfskin developed exclusively for this model, the leather feels silky to the touch and has a subtle sheen. Its silhouette is intentionally relaxed, anchored by a single rounded top handle. The bag is double-sided and designed to be worn open, revealing a new double-L emblem that will gradually appear across categories. A concealed magnetic closure keeps contents secure without interrupting the clean lines.
Precision craftsmanship shapes every detail. Dual compartments balance structure with flexibility, while leather piping reinforces the form. Signature domed square panels appear on each side, and the interior includes a flat pocket and a D-ring for personalization. Multiple carry options—from handheld to shoulder or crossbody—adapt to different occasions.
Available in soft calfskin or suede, the Amazona 180 arrives in a wide color range, from classic neutrals to vivid tones, and is offered in Mini, Small, and Large sizes, accompanied by a selection of coordinating charms.
