For Autumn.Winter 2025, H&M Atelier elevates its foundational menswear wardrobe, refining classic shapes through the studio’s distinct design vocabulary. Heritage tailoring and workwear codes are reinterpreted in a palette of soft neutrals, washed blues, and sun-faded blacks, punctuated by a vibrant raspberry pink. The collection emphasizes material washes, tactile finishes, and a sophisticated yet effortless attitude.
“Like our debut season, this collection is refined and meticulously crafted, with a strong focus on the feel and quality of materials. Inspired by city energy and timeless sophistication, it embraces a transitional wardrobe while keeping the essence of the Atelier label. Some pieces carry a thrifted charm, echoing the allure of a perfect vintage find,” says Ana Hernández, Menswear Designer at H&M.
The collection’s styling highlights versatility, with layered looks that blend relaxed tailoring and modern silhouettes. Long-line light coats—single-breasted topcoats or cotton gabardine belted mackintoshes—and Italian wool suits with sharp shoulders and contrast linings create a striking presence. Cropped leather moto jackets and five-pocket trousers are treated for a worn-in, timeless feel, while fluid cotton-linen shirts, knit tanks, and twisted-seam henleys layer effortlessly underneath.
Accessories complete the West Coast-inspired aesthetic, from suede square-toe biker boots to a subtle snakeskin leather belt, adding individuality to the refined collection.
H&M Atelier AW25 will be available in select stores and online from 2 October 2025