Fashion is often framed in familiar spaces—on runways, in polished editorials. MANC’s new monogram tote collection chooses a different stage: the football field and locker room. Here, the setting itself becomes the message.
Traditionally, the tote has been seen as feminine—valued for its practicality and understated elegance. MANC repositions it within a world of grit and motion, placing vibrant monogram totes alongside helmets, pads, and turf. In the hands of athletes, the bag takes on a new narrative. It challenges the notion that handbags belong to one gender, proposing instead a vision of style that transcends old boundaries.
The campaign captures athletes in action—running with totes in hand, resting on the sidelines with bags at their feet. These images feel uncontrived, reflecting a culture in transition. They suggest that strength can coexist with sensitivity, and that practicality and beauty need not be opposites. The collection does not erase gender distinctions; it liberates them.
Functional, versatile, and refined, the MANC tote adapts to whoever carries it. Whether a quarterback, a student, or a professional, the wearer makes it their own. In every frame, the message is clear: this tote belongs to everyone.
Shop the collection HERE and explore the campaign below.
Campaign Credits
Photography: @rendas — Sude Renda
Photography Assistant: @hamzakasimesen — Hamza Kazım Esen
Styling: @antsuzer — Ant Suzer
Glam: @belizar — Beliz Ar
Special thanks: @ozu_wolves