JD, the global leader in sports, fashion, and lifestyle retail, is bringing serious heat this summer with the exclusive release of four fresh colourways of the New Balance 1000. Revived from the archives, this turn-of-the-millennium silhouette has been reimagined for a new era – available only at JD.
An Icon Reborn
First hitting shelves in 1999, the New Balance 1000 stood out for its daring, futuristic design. Now, it returns with modern updates, blending heritage style with contemporary performance. The inverted mesh and suede upper, sleek lines, and premium detailing stay true to the original, while advanced features like ABZORB cushioning and the Stability Web midfoot shank deliver all-day comfort and support. This drop bridges late-90s attitude with today’s street-ready aesthetic.
Campaign Highlight: Where Sport Meets Culture
To mark the launch, JD has rolled out a dynamic campaign that merges athletic spirit with cultural influence. Shot against the backdrop of London, the visuals celebrate creativity, positivity, and a strong sense of community – qualities that mirror the bold energy of the New Balance 1000.
Leading the campaign is England football star Bukayo Saka, seen sporting a New Balance tracksuit, alongside actors Araloyin Oshunremi and music artist Redveil. Together, they embody the pulse of youth culture, bringing authenticity, style, and individuality to the forefront.
This is more than a sneaker release – it’s the revival of an icon, redefined for the next generation.
