Burberry’s latest campaign, “It’s Always Burberry Weather: Postcards from London,” pays homage to the brand’s storied legacy in outerwear while showcasing its modern spirit. Through an engaging mix of short films, pop-up experiences, and creative window displays, the campaign highlights Burberry’s iconic trench coats alongside its latest seasonal designs.
At the heart of the campaign are four short films directed by John Madden and starring Academy Award–winning actor Olivia Colman. Each film follows a group of tourists discovering London for the first time, where they encounter a range of quintessentially British characters—all portrayed by Colman herself. From an enthusiastic cricket supporter to a cheerful chip shop worker, her performances bring warmth and humor to everyday London moments. Together, the vignettes paint a vivid portrait of the city’s charm and eccentricity, reinforcing Burberry’s deep connection to British culture and weather.