Patta and Joe Freshgoods have teamed up once again, unveiling a new collaborative project titled “PattaGoods.” This marks the duo’s first official capsule collection—a natural progression for two influential, independently owned Black brands that have consistently championed culture, community, and creative authenticity. Their reunion brings together distinct design languages and shared values, resulting in a collection that honors the environments that shaped their identities.
At the heart of “PattaGoods” is a celebration of the communal spaces that both Patta and Joe Freshgoods grew up in—places that fostered creativity, connection, and cultural expression. Block parties buzzing with music, neighborhood record shops filled with discovery, and local recreation centers that doubled as social hubs all stand as key inspirations. These were the backdrops where style was formed, where friendships took shape, and where ideas evolved into movements. The capsule aims to recapture that energy, translating nostalgia into wearable storytelling.
The campaign imagery reinforces this theme of rooted community. Shot on Chicago’s historic South Side, the visuals center around the First Presbyterian Church, a landmark with deep cultural significance. By situating the campaign in this setting, the brands emphasize the generational importance of community institutions and the role they play in shaping local identity.
Aesthetically, the campaign draws heavily from the charm of 1970s youth centers and the warm, textural design language of vintage community graphics. This influence is reflected through retro-inspired color palettes, bold illustrative motifs, and an overall visual direction that feels familiar yet thoughtfully modernized. The collaboration’s narrative pays homage to decades of community-driven creativity, positioning “PattaGoods” as both a tribute to the past and a fresh chapter for the future.
With this capsule, Patta and Joe Freshgoods reaffirm their commitment to storytelling through fashion—rooted in culture, fueled by community, and grounded in authenticity.
