“It’s my space to dream, and a way to connect with people who are dreaming too,” says Pharrell Williams of his newest venture, VIRGINIA. On Thursday, the Virginia-born, genre-defying artist and Louis Vuitton Men’s Creative Director unveiled the brand, describing it as both a “creative alias” and a “community platform”.
The launch marks a new chapter for Pharrell, blending music, fashion, design, and community under one bold banner. Central to its debut is the official relaunch of BLACK YACHT ROCK VOL 1: CITY OF LIMITLESS ACCESS, now positioned as a core VIRGINIA project. But this is just the beginning—Pharrell promises the platform will grow to include live events, collaborations, and more.
Billboards, aerial banners, and other visual signals have already appeared across his home state, turning Virginia itself into part of the brand’s canvas. For Pharrell, the connection is deeply personal: “Virginia is where I’m from, but it’s also who I am creatively,” he explains. “It’s my space to dream, and a way to connect with people who are dreaming too.”
Music is an integral part of VIRGINIA’s DNA. Alongside the BLACK YACHT ROCK relaunch, new sounds are on the horizon. The official VIRGINIA site even invites fans to join in through interactive features like a karaoke challenge.
Fashion and lifestyle offerings are also in motion. The first drop of VIRGINIA merchandise includes apparel, surfboards, beach gear, and other essentials—many created with the help of Virginia Beach artist Sam Clayman.
With VIRGINIA, Pharrell isn’t just launching a brand—he’s building a cultural playground. It’s a space where art forms blend, community thrives, and imagination takes center stage, all rooted in the spirit of the place that shaped him.