Louis Vuitton introduces a new men’s summer capsule designed by Men’s Creative Director Pharrell Williams, created as a seasonal extension of the brand’s in-store collections. Reflecting the fluid nature of spring and summer, the lineup blends classic menswear foundations with fresh color and texture, offering a wardrobe that transitions effortlessly across occasions.
The palette shifts from grounded earth tones to vibrant jewel shades and soft pastels—think French vanilla, sky blue, and lilac—capturing the optimism of warmer months. Tailoring remains central but is reimagined with a relaxed, sporty sensibility, emphasizing refined fabrics and precise detailing that balance structure with ease.
Formal pieces are designed for versatility, adapting to a range of settings while maintaining distinction. Heritage references run throughout the collection, including garment flaps finished with signature VVN leather tabs inspired by the house’s iconic bags. Familiar motifs are also reinterpreted through innovative techniques: rivets and perforations create floral patterns drawn from the classic Monogram, while the LV Flower X Ray print presents a scientific-inspired take on seasonal blooms.
Elsewhere, a reworked gingham pattern titled Damier Picnic merges a traditional textile with a signature house graphic, and the Blooming Monogram treatment layers dimensional florals through embroidery, overprints, and rhinestone applications. Together, these elements reflect Williams’ vision of modern luxury—where tailoring, sport, and artistic experimentation meet in a wardrobe designed for both statement and spontaneity.
