RHUDE steps away from fashion month spectacle for Autumn/Winter 2026, presenting a concise lookbook that reflects a sharper, more deliberate direction under creative director Rhuigi Villaseñor. Captured by photographer Raffaele Grosso, the 25-look lineup reveals a brand focused less on noise and more on permanence, signalling a shift toward maturity, refinement, and long-term design relevance.
Tailoring dominates the collection, building on momentum first hinted at during the label’s Lake Como presentation. Structured suits, substantial wool overcoats, and polished loafers establish a tone of relaxed sophistication with subtle Italian influence. There is a deliberate absence of excess; each garment is designed to endure both stylistically and physically, favouring precision cuts and enduring fabrication over trend-driven theatrics.
Titled Empire of Time, the season centres on the philosophy of gradual evolution. Villaseñor imagines a wearer unconcerned with haste, and the materials echo that sentiment — wools, flannels, cashmeres, and leathers selected for how they age, soften, and adapt. Rather than chasing the idea of quiet luxury, the collection arrives there naturally, as a result of thoughtful progression.
Despite its refinement, RHUDE’s core identity remains intact. Satin and velvet bombers styled with tailored trousers subtly reference American prep, while leather cargos, zip hoodies, and racing-inspired caps preserve the brand’s street-rooted DNA. A grounded palette of charcoal, oxblood, navy, tobacco, and black reinforces cohesion, punctuated by flashes of vivid blue and yellow.
AW26 ultimately reads as a confident consolidation — not a reinvention, but a precise sharpening of purpose.
