Saint Laurent has unveiled its newly reopened flagship store on Milan’s iconic Via Montenapoleone, a project that seamlessly blends history with modern design. Under the creative direction of Anthony Vaccarello, the space embodies his contemporary vision for the maison while paying tribute to centuries of Italian craftsmanship and architectural heritage.
The building itself reflects this duality. Originally erected in the 1500s and reconstructed in 1952, it now stands as a dialogue between memory and innovation. Exposed, limewashed brick walls reveal the structure’s enduring past, while the luminous glow of back-lit onyx injects a striking modern contrast. Beneath, the floors are paved in Ceppo di Grè, Lombardy’s traditional gray stone, complemented by Marmo di Candoglia—the same rare pink and white marble used to construct Milan’s cathedral.
Every detail has been reconsidered. Fluted ceramic shapes define the display niches, while Stucco Antico plasterwork nods to Venetian traditions through a contemporary reinterpretation. Classical moldings, sheathed in bespoke bronze, honor the building’s palazzo origins. At the heart of the space, a sculptural staircase in eucalyptus wood links the three levels, serving as both architectural statement and functional centerpiece.
Beyond architecture, the flagship curates a layered narrative of Italian artistry. The interiors are furnished with works spanning Antiquity to modern design, showcasing creations by Gio Ponti, the Scarpa family, Osvaldo Borsani, and others. A one-of-a-kind table by Vincenzo de Cotiis—renowned for his experimental approach to materiality—was specially commissioned for the store.
With this thoughtful restoration, Saint Laurent presents more than a retail destination. The Montenapoleone flagship embodies a lasting tribute to Milanese creativity and design excellence. Visitors will discover the maison’s complete collections, from men’s and women’s ready-to-wear to leather goods, accessories, and fine jewelry, within a space that unites past and present.