Gucci unveils a captivating new short film titled “The Tiger,” co-directed by Spike Jonze and Halina Reijn. The film showcases pieces from the Gucci: La Famiglia collection, designed under the creative direction of Demna, blending cinematic storytelling with high fashion.
At the heart of the story is Barbara Gucci, portrayed by Demi Moore, the formidable Head of Gucci International. She hosts an elegant birthday celebration at the family estate, joined by her children and a mysterious guest. What begins as a glamorous evening soon reveals deeper tensions. Beneath Barbara’s polished exterior lies the pressure of preserving her family’s legacy, maintaining appearances, and keeping control as emotions simmer. When the night spirals unexpectedly, the family is forced to confront the cracks beneath their glittering façade—and redefine what truly binds them together.
The star-studded cast includes Edward Norton, Ed Harris, Elliot Page, Keke Palmer, Alia Shawkat, Julianne Nicholson, Heather Lawless, Ronny Chieng, Kendall Jenner, and Alex Consani.
“The Tiger” will premiere in select screenings: September 24 at Cinema Village in New York City, and September 25 at Palazzo Mezzanotte in Milan. Tickets are available exclusively at gucci.com.