For Spring/Summer 2026, 3.PARADIS returns with a campaign that positions creativity as both message and method. In collaboration with Jean-Charles de Castelbajac, the project moves beyond image-making into something more symbolic—an exploration of peace as an act of imagination.
Directed by Baptiste Maureau and filmed inside the Bourdelle Museum, the campaign unfolds as a visual meditation on creation. Set against a world marked by instability, the narrative reframes hope not as abstraction but as something constructed—idea first, reality second.
Castelbajac appears not simply as a collaborator but as a figure of transmission, embodying the role of a messenger. Here, creativity becomes a form of resistance: the ability to imagine peace is presented as the first step toward making it tangible. Thought precedes form; vision precedes change.
Central to this language is the dove, a long-standing emblem of 3.PARADIS. Reinterpreted through Castelbajac’s hand-drawn intervention, it shifts from motif to manifesto—an immediate, human gesture that reinforces themes of freedom and universality.
Founder and creative director Emeric Tchatchoua frames the campaign as a call to persistence. Peace, like any creation, requires continuous imagining before it can exist. In this context, the act of creation is not decorative—it is foundational.
