PUMA has once again partnered with British fashion label Represent to unveil the latest chapter in their collaborative footwear story: the PUMA x 247 Deviate NITRO™ Elite 3. Developed through 247, Represent’s performance-focused division, the new release builds on the success of the duo’s debut collaboration, which sold out within hours last year.
Arriving in a refined Black Alpine Snow colorway, the Deviate NITRO™ Elite 3 offers a bold evolution of the original design. This edition flips the visual balance of its predecessor, delivering a predominantly black silhouette accented by crisp white details. The result is a sleek, modern aesthetic that seamlessly bridges technical performance and contemporary style.
At its core, the Deviate NITRO™ Elite 3 is engineered as a high-performance racing shoe. Designed for speed and responsiveness, the silhouette reflects PUMA’s advanced footwear technology while maintaining a fashion-forward edge introduced by 247. Lightweight construction, precision engineering, and race-day intent define the shoe, positioning it at the intersection of elite athletics and elevated design.
The collaboration reflects a shared vision between PUMA and Represent: to redefine performance wear through a blend of innovation and visual identity. Over the past year, the two brands have deepened their partnership beyond footwear, releasing sportswear capsules inspired by heritage silhouettes and modern athletic culture. Each project has reinforced their ability to balance authenticity, functionality, and style.
With the PUMA x 247 Deviate NITRO™ Elite 3, the collaboration continues to push boundaries, offering a shoe that performs at the highest level while resonating with a style-conscious audience. It stands as a statement of how modern performance footwear can be both technically advanced and visually compelling.
Summary
The PUMA x 247 Deviate NITRO™ Elite 3 marks the second collaboration between PUMA and Represent, debuting in a Black Alpine Snow colorway. Combining elite racing performance with refined design, the release builds on last year’s sold-out success and reinforces the brands’ shared vision of performance-driven style.
