LOEWE has announced a new four-year partnership with Spain’s national football teams, becoming the official provider of travel and formalwear for both the men’s and women’s squads. The collaboration marks a significant moment for the Spanish luxury house, bringing its craftsmanship and design language into the world of international sport as the teams prepare for a series of major global tournaments through to 2030.
The partnership will accompany Spain’s national sides across a defining period in football, including competitions hosted in North America in 2026 and the FIFA World Cup set to take place across Spain, Portugal and Morocco in 2030. By combining sport, culture and fashion, the agreement reflects a growing relationship between luxury brands and elite athletes, positioning LOEWE at the centre of some of football’s most visible international moments.
Designed by creative directors Jack McCollough and Lazaro Hernandez, the travel wardrobe balances elegance with functionality. The collection includes tailored suiting, casual separates, footwear and leather accessories, offering players a refined uniform for journeys, media appearances and official engagements. Crafted in LOEWE’s ateliers, the tailoring reflects the house’s dedication to detail and construction, while maintaining the comfort required for modern travel.
Among the collection’s signature elements is a bespoke suit featuring a discreet Anagram embroidered inside the sleeve. Visible only through movement, the detail reflects LOEWE’s understated approach to luxury, favouring craftsmanship and subtle design codes over overt branding.
To introduce the partnership, LOEWE has released a series of portraits featuring Spanish internationals Pedri, Unai Simón, Rodri, Pau Cubarsí and Nico Williams. Captured by photographer Bruno Staub at the Ciudad del Fútbol, the images offer a first look at the collaboration and signal the beginning of a long-term relationship between one of Spain’s most celebrated fashion houses and its national teams.
